Currently, the Meta Pixel integration allows us to track the following events:

PageView

BookingProcessStep

BookingConfirmed

I would like to propose adding an additional event specifically for when a gift voucher is purchased.

This would be very valuable for those of us running Meta ads, as it would allow us to:

Track conversions from campaigns that are aimed at selling gift vouchers.

Optimize ads more efficiently using Meta’s event-based conversion tracking.

Better understand the customer journey and revenue sources beyond just bookings.

I believe this feature would be useful for many businesses on Trafft, since gift vouchers often represent an important revenue stream and require their own ad campaigns.

Thank you for considering this feature request, and I’d be happy to provide any further details or use cases if needed.